Writer’s Guidelines
The PPI Group
The following are some style/content requirements essential
to any story that is published by the PPI Group.
1. Note that these magazines are consumer, not trade.
2. Look for an unusual angle. Almost every story/destination you pitch has been
pitched before. Usually more than once. Look for the unique aspect of where you
are going and make that your story.
3. Cruise-related. Remember, all stories must relate to things that a cruise
passenger is interested in. Visit the specific cruise lines’ Web sites to get an
idea of where they visit.
4. Quotes please! A good story cannot stand without quotes. Bring the people who
you encountered into the story with their words and let them help you tell your
story. Avoid trite phrases as quotes, though, such as “We had a wonderful time,”
and “The food was delicious.”
5. Keep it focused. Please do not send us accounts of your lovely, spectacular,
or breathtaking family vacation.
6. Details please. Good descriptions go a long way. Concentrate on vivid
details, personal anecdotes, and unusual experiences.
7. Beyond the Obvious. Please refrain from repeating the contents of press
releases.
Submissions
Feature stories generally cover cruise-ship destinations with a focus on
lifestyle issues. For example, “Cuisine of Spain,” “Caribbean Manor Homes,”
“British Fashion.” Payment on publication. Query by email only. Editors will not
return unsolicited queries or manuscripts. See below for assigning and
publication schedules for our custom publications.
